In the world of numbers, “If you can’t measure it, you can’t improve it”. IMPulse (Intelligent Market Pulse) offering allows one to keep a close watch on key trends.
Our NLP & Computer vision solutions enable Kirana channel stakeholders gather granular, accurate and timely insights. Clients typically use our solutions to address one of the below areas :
- Trade / Channel pricing insights – benchmark trade schemes / BTL promotions, assess pricing parity between alternate supply channels etc.
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- Assortment insights – identify selection gaps, baseline SKU wise salience
- Consumer promotion insights – keep track of consumer promotions & its effectiveness
- MRP change alerts – set up a data pipeline to notify changes in MRP